Taking inspiration directly from Elka Collective we began a design journey with the desire to complement the beautifully crafted and carefully-curated brand.
Our design process helped us to create a store that lives and breathes natural tones and textures with a high-end, minimalistic flavour. In the same way the label layers textures and finishes together in their garments, we blended natural marble, sandstone, lime render and rich timbers to create an earthy canvas with a unique European twist.
We selected luxurious natural materials that, like the Elka clothing line, are delicate yet timeless. Terracotta tiles reclaimed from the roofs of abandoned historic buildings in Eastern Europe add authenticity to the fitout. Seamless detailing creates a sophisticated and minimalistic space, while the considered selection of natural materials and artisan application add a human touch to the beautifully-constructed space.
When it comes to the final touches, no detail has been spared. A carefully-curated range of local designers complements Elka Collective’s ‘homegrown’ ideology. Attalos pendant lights created by local industrial designer Coco Reynold are used throughout the space, while Ross Gardam’s Melbourne-made Nebulae chandelier hangs pride of place in the centre of the store.