aplin creative 2nd anniversary

TODAY marks the 2nd anniversary for aplin creative. During the last two years we have faced some of the most testing challenges that come with building a startup business.

Without the passion and support of our team, family and friends we could not have reached this important milestone.

We would like to thank all of our clients for their continued support and faith in us to deliver creative solutions.

We are excited about what the future will bring and the possibilities that are ahead.

Thank you to everyone that has contributed to aplin creative, we look forward to continuing to work with you all.

Billabong melbourne qv

BILLABONG the world’s largest surf lifestyle brand opened the doors of its new flagship store at the Melbourne Queen Victoria Village. aplin creative was again proud to lead the creative direction of this store and be the designer.

Melbourne QV is uniquely positioned in a well established shopping and entertainment precinct, located in the heart of Melbourne city. The Billabong site is one of the centers premium street front locations. Due to this, we had to take a more considered approach.

The store needed to be a Billabong flagship but with consideration to the urban culture of Melbourne. We achieved this by using the sites existing architectural elements that reflect the urban environment surrounding it. A good example of this is the large cement walls that we simply finished in a clear liquor to leave the beautiful cement exposed. We also left the structural cement columns within the site exposed. Other great features like the cement floor on the lower levels and the exposed services above the feature ceiling all complement the urban feel that pays respect to Melbourne and the location of this store.

Balancing this urban feel with surf lifestyle is always challenging. With the help of reclaimed timbers for feature walls, fixtures and flooring we created a feeling within the store reflects the brand ideology. We used the now iconic reclaimed surfboard ceiling that wraps down the back wall behind the ‘Point Of Sale’. The boards create a textured backdrop for an oversized Billabong logo, which brings you back to the brands surf origins.

This amazing depth of texture that the feature ceiling creates is a real defining feature of the store. The ceiling leads you to the fitting rooms that are simple and clean. The fitting room areas are textured with white brick and complemented with steel and glass doors. The goal was to bring an outdoors feel to these simple spaces. We then softened them with beautiful textured sisal carpets and coastal Pandanus plants.

The existing mall facade was retained in this store. So to incorporate the iconic Billabong shop front we built an entry portal inside the store. As you enter the store the iconic black timber extends back into the store to make a threshold or band of solid black. Slate flooring complements and adds contrast to this timber portal. We used beautiful oak lining boards with black stain to achieve this bold entry. The finish of this timber has a strong visible grain and texture but is very clean at the same time. The shop front signage has black on black branding which is a confident, clean and bold statement for Billabong. Digital media and a basic but well merchandised window display complete this striking entry.

This store is the biggest and best so far for Billabong and the Melbourne QV Shopping centre agree with this, awarding the ‘QV Melbourne Retail Excellence Award 2015 Fitout Of The Year’. aplin creative are proud to receive such praise from the team at Melbourne QV and It was a privilege to be involved in the design of another store for this world renowned brand.

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LatentStyleCount="276">… — Cam Billabong store manager receiving ‘2015 Fitout Of The Year’

aplin creative introduces LIGHT

LIGHT

Light by aplin creative is a sophisticated table lamp that creates atmospheric light and adds character to its environment. Light's simple curves combined with sleek lines create a contemporary feel.

Light is part of everyone’s life. It dictates our days and nights. It illuminates our environment. It sets the mood around us. The effect of good lighting cannot be overestimated. The most beautiful interiors will not shine without appropriate lighting.

Our lamps are designed to complement any interior by adding a functional statement.

Description: Metal lamp with selected finish and selected fabric cord.

Dimensions: 500 x 300 x 200

Materials: Metal, Fabric, Silicone

Lamp Fitting: E14 Globe

aplin product is now featuring on HOUZZ

Houzz is the new way to design your home. Browse 5 million interior design photos, home decor, decorating ideas and home professionals online.

Visit the aplin product profile on Houzz

aplin creative features on POLYFLOR

Established in Australia and New Zealand in 1963, Polyflor specialises in vinyl flooring suitable for a wide variety of commercial and residential installations.

One of aplin creative's recent project has featured on the Polyflor website. To read more visit the Polyflor website.

Billabong sydney

BILLABONG, the world’s largest surf lifestyle brand opened its premium flagship store in the center of Australia's busiest and most cosmopolitan shopping precinct, Pitt Street Mall, Sydney. aplin creative was proud to be the designer of this iconic store.

The store is 550M2 over two levels of exciting retail space. The first level is the smaller of the two and dedicated to women. The goal was to create a light, fresh space with a strong coastal theme but hang onto that Sydney urban edge. The clean white walls and white timber cladding is the backdrop for the vibrant merchandise and is complemented by selected lifestyle graphics. The urban edge is introduced in the cement flooring and selected use of reclaimed bricks. Blonde timbers soften the space and bring you back to the beach.

The large central spiral staircase became the centerpiece of the store and we developed the ‘Athlete Tribute’ feature to encourage customers to explore. The tribute frames are made from stacked ply boxes that hold an image of each of the brands athletes and ambassadors. This feature wraps around as it draws you up the stairs with the hero’s of the surf industry leading you onto the second level.

The second level boasts 8M+ ceiling voids that make for a vast open space with amazing natural light flooding in from the extensive full height windows. The challenge for this space was to keep the natural light but make the space feel intimate. We did this by lowering the light fittings and other ceiling features. These features are taken from the new direction of the ‘BILLABONG’ concept. The ‘reclaimed surfboards’ together with the lighting, creates an amazing texture.

The design of the second level follows the same themes of level one but targeted towards men. The white timbers were replaced with black timber and the floor is a dark rustic timber. There are still elements of the urban theme including cement pillars and ceiling, and the selected use of mesh and raw steel. Throughout the consideration to the brand is paramount.

It was a privilege to be involved in designing this store for a world-renowned brand in such a fashion conscious city. We have made our mark with the new generation look of this store, turning it into a more sophisticated shopping experience but still keeping the iconic ideology of the brand throughout.

Billabong wollongong

BILLABONG, the world’s largest surf lifestyle brand is heading in a new retail direction and aplin creative is proud to be appointed the designer for this transition.

Giving the shop front simplified appeal was crucial to help the brand define itself. The shop front for the brand has long been an iconic black timber. This was retained but in a more sophisticated manor. We extended the iconic black timber back into the store to make a threshold or band of solid black. Slate flooring complements this timber portal. We used beautiful oak lining boards with black stain to achieve this bold entry. The finish of this timber has a strong visible grain and texture but is very clean at the same time. The branding of the store was another example of adding sophistication to the shop front. We finished metal letters in a black nickel and illuminated them with strong back lighting to make them stand out. The black on black branding is a confident, clean and bold statement for Billabong. Digital media and a basic but well merchandised window display complete this striking shop front.

The main feature of this store is the powerful ceiling. We recessed reclaimed surfboards into a ceiling cavity which were randomly placed and finished in a matte white paint. The result is an amazing depth of texture that is relevant to the brand ideology and a real defining feature of the store. The boards wrap down the back wall behind the ‘Point Of Sale’ where they create a textured backdrop for an over sized Billabong logo. This hero sign is an iconic part of the store and a real focal point as customs wander deeper into it.

The brief asked for the stores to be simplified. Balancing the layout and reducing the finishes pallet achieved this. The majority of the walls are finished in white paint or simple textures like brick. This works as a backdrop for the bright merchandise and selected lifestyle graphics as we want to merchandise to tell the story. The interior space feels light and fresh but with some bold statements. The flooring was a rich but simple oak to complement the shop front and selected timber fixtures.

The fitting rooms are an example of adding sophistication to the store design. The simple and clean fitting room areas are textured with white brick and complemented with full height steel and glass doors. The goal was to bring an outdoors feel to these simple spaces and then we softened them with beautiful textured sisal carpets and coastal Pandanus plants.

The store fixtures follow this simple and clean brief. The focus was on textures and limited finishes for both men’s and women’s departments which create a clean backdrop for the bold apparel. Full height alcoves helped confine different products into easily shopped spaces and kept everything clean and identifiable.

It was a privilege to be involved in the design of this store for a world-renowned brand. We have made our mark with the new look for Billabong, turning it into a more sophisticated shopping experience but still keeping the iconic ideology of the brand throughout.

aplin creative becomes a member of the Design Institute of Australia

aplin creative is proud to become a member of the Design Institute of Australia

The Design Institute of Australia (DIA) is Australia's professional membership body for designers and design businesses.

Membership in the DIA indicates your status as a qualified, experienced, ethical practicing professional.

Since its formation in 1947 the DIA has been actively improving the community recognition and status of professional designers.

It's a professional body for designers, founded by the design professions, and run and funded by designers.

To find out more about the Design Institute of Australia go to www.dia.org.au

ENSOPET by bokashi.com.au

Bokashi Composting Australia, engaged aplin creative to help design and develop their innovative new product EnsoPet.

“EnsoPet is an innovative inground composting system, specifically designed for composting pet waste, easily and hygienically. EnsoPet composts all pet waste such as Dog, Cat, Rabbit and Guinea Pig. EnsoPet keeps your yard free of pet waste and prevents it ending up in land fill, while returning carbon to the soil and rebuilding the soil on a microbial level.”

The brief for the EnsoPet unit was to develop the functional cone body and the lid. The cone body of the unit was to be a specific size for the function of the unit but also needed to be easily transportable. We achieved this by making the cone in four equal parts. This meant the cone could be flat packed for shipping and also saving on manufacturing cost.

“Maree O’Malley founded Bokashi Composting Australia in 2004 after experiencing bokashi composting in New Zealand. Impressed by the principles, convenience and philosophy of the system, Maree was keen to try it for herself back home in Australia. However, Maree was disappointed in her search to find the bokashi system so decided to set up her own business and bring this wonderful way of composting across the Tasman Sea to Australia.”

EnsoPet needed to be easy to assemble and use, so we designed the unit to clip together easily which also helps to locate each part in place. The clips were designed with enough hold so that when the unit is buried in the ground it can take the weight of the soil around it. The unit has functional perforations to allow access for moisture and worms and strengthening ribs to prevent and twisting or collapse. The lid of the unit has an easy use handle and branding. All of the components are injection molded plastic with a recycled content.

For more information: www.bokashi.com.au/EnsoPet.html

BUDGET: $

DESIGN TIME: 2 MONTHS

MANUFACTURE: 2 MONTHS

aplin creative becomes a member of the Retail Design Institute

aplin creative is proud to become a profesional member of the Retail Design Institute of Australia

The Retail Design Institute is a professional association of retail design specialists with over 1000 members in 15 chapters worldwide including our Sydney/Melbourne chapter.

To find out more about the Retail Design Institute go to www.rdi.org.au

aplin creative becomes a member of The Designers Institute

aplin creative is proud to become an international member of The Designers Institute of New Zealand

The Designers Institute of New Zealand was formed in 1991 by the merger of the New Zealand Society of Industrial Designers (formed 1960), and the New Zealand Association of Interior Designers (formed 1968). Today the Designers Institute represents graphic design, interactive design, spatial design, product design, design management, service design and design education.

To find out more about The Designers Institute of New Zealand go to www.dinz.org.nz

aplin creative feature on Don't Kill My Vibe

aplin creative was pleased when approached to feature on ‘don't kill my vibe’ this week. The online design magazine and blog are based in Germany. They approached us wanting to know more about what we do and to tell them a bit about the products we have designed. It is great to get positive feedback from industry experts and fellow designers.

Have a look at the article and the other great work featured on their site http://www.dontkillmyvibe.net/aplin-design-studio-sydney/